Connecting Europe to India: What is Trade Lane Management? - Broekman Logistics

Connecting Europe to India: What is Trade Lane Management?


The principle of trade lane management focuses on business between two countries and identifying untapped opportunities. It is developing, managing, planning, and monitoring cargo traffic between two country’s ports and airports.

A ‘trade lane’ specifically refers to the established routes and pathways that goods follow during import and export activities. In addition, development on routes, global trends, planning of shipments or business as per trade agreement between the said countries, political climate and weather conditions are aspects that influence the effectiveness of Trade Lane Management.

“As a producer or shipper, you benefit from a Trade Lane Management approach from your logistics service provider, as not only the most standard transport is in scope, but also more creative, and thereby sometimes more efficient routes, are explored”, explains Karan Vij, Trade lane Manager at Broekman Logistics.

Logistics wise, a trade lane develops cargo traffic on specific route with expertise on both sides, giving an improved service to customers who are dealing between two counties, ports or airports. It not only focuses on developing new business but also gives opportunity to improve, innovate, find solutions for the existing business. Trade Lane Management is effective when it is strategically planned, well-executed, and adapted to the specific needs and challenges of the international trade routes involved. We believe that effective trade lane management stands as a cornerstone for logistics service providers, we provide the solutions that seamlessly move goods between nations.

“Another important, often underestimated benefit from a tradelane management approach is the cultural aspect”, according to Karan. “Well executed trade lane management helps to overcome the language and cultural differences between logistics experts in both countries”.

Our experts help Dutch organisations to develop their machinery, industrial or chemicals business in India. With our headquarter based in the Port of Rotterdam and eighteen international freight forwarding offices in India, we have access to a global network and direct transportation methods.


One of them is by sea, which allows us to directly ship cargo on all major shipping lines from Rotterdam to e.g. Mumbai, Gujarat or Tamil Nadu. In addition, the strategic proximity of Schiphol Airport in Amsterdam and its direct flights to Delhi Airport further amplify our logistical capabilities. This air connectivity, operating three times a week, serves as a crucial link for urgent cargo shipments, ensuring timely deliveries and meeting critical project timelines for our customers engaged in machinery, industrial, or chemicals businesses between the Netherlands and India.

Are you looking for a logistics partner in importing or exporting products from the Netherlands to India or vice versa? Please reach out to our Trade Lane Management expert.

How can we help you?

Karan Vij

Trade Lane Manager
[email protected]

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