HG, the market leader in the Benelux for cleaning products, decided to move the warehousing and value added services to an external location. Broekman Logistics Venlo has been chosen as the best strategic fit based on the characteristics of the location, as well as broad experience in handling specialty chemical products.
“Our warehousing location in Venlo is specifically designed for combined ADR and non-ADR storage” says Ron Kuijpers, Director Business Development at Broekman Logistics. “HG was looking to outsource the storage & part of the inbound logistics of their cleaning products. Their need for these logistics services and centralization of their supply chain within one strategic location seamlessly fits with the warehousing & distribution solutions Broekman Logistics offers.”
The partnership between HG and Broekman Logistics’ is based on our warehousing proposition combining the variables – coordinates, combination, customised & compliant. “The coordinates of our location in Venlo are designed to cater HG’s need in terms of sustainable logistics solutions” says Kuijpers. The warehouse in Venlo is strategically located at the highway A74, inland water and railways, connecting Venlo with the European Hinterland, just minutes away from the German border.
“Outsourcing a part of our supply chain is a big step for us’ says Jeroen Mustert, CEO at HG. He continues: ‘We have always decided to keep the supply chain in our own hands as much as possible. This to have optimal control over the production process. However, in line with safety rules and regulations and our growth ambitions, the option to outsource certain aspects of the supply chain became increasingly attractive. It took time to find the right partner who could provide solutions to the processes, standards and service levels we maintain. In the end we found our partner and location in Broekman Logistics Venlo.”
About HG
HG International B.V. is a purely Dutch company with its own sites in different countries, where they employ more than 200 dedicated people full-time. The head office and production site are located in Almere – a young, dynamic, and fast-growing town in the province of Flevoland. The site provides HG with ample space to realize our ambitions and objectives – for example; our factory produces more than 300 different HG products that find their way to millions of satisfied customers in more than 45 countries.
