Efficiency in logistics is the culmination of numerous strategies working in harmony, and among these, cross-docking stands out as a specialised technique that brings its unique set of advantages. It’s about optimising the process for smoother, quicker turns. How do you keep cargo flowing without unnecessary stops?
We discuss this with Leonard Bruynzeel, Branch Manager at Broekman Logistics Maasvlakte because he knows exactly how. With years of hands-on experience in both operational and client-focused logistics, he lives and breathes the rhythm of the supply chain. “I started my career at a transshipment company,” Leonard begins. “That’s where I discovered the fast-paced world of cross-docking—the speed, the switching, the coordination of shipments across Europe. It hooked me from day one.”
“Think of cross-docking like a Formula 1 pit stop,” Leonard explains. “Goods—both ADR and non-ADR—arrive and are back on the move in no time, without ever going into storage. That accelerates the supply chain, cuts warehousing costs, and prevents demurrage and detention.”
Here’s how it works—simple, but highly effective:
“Time is money,” says Leonard. “Our clients want quick turnaround and minimal storage. We ensure that goods are moving again within 24 to 48 hours. For instance, goods collected from various locations in the Port of Rotterdam are consolidated at our Maasvlakte warehouse and then exported—say, to India. It requires sharp planning and seamless coordination.”
We also offer a range of Value-Added Services (VAS):
“Technology is our silent powerhouse,” Leonard notes. “With our Warehouse Management System (WMS), we log every move in real-time. Inbound goods are immediately scanned, tracked, and processed without delay. This minimises errors and provides complete visibility across the supply chain.”
There’s also CargoSnap—a smart digital tool for instant cargo documentation. “No paperwork, no hassle. Every shipment is photographed and recorded digitally—from loading dock to final destination. This means our customers always have insight into the status of their cargo.”
Leonard lights up when talking about the future: “Cross-docking is gaining momentum, especially with growing trade between Europe and countries like India. India’s economy is booming, and we’re tapping into that by offering tailored logistics solutions. With over 20 years of local presence in India, we’re developing cross-dock solutions that connect regions more efficiently than ever. By combining local expertise with our strong Rotterdam network, we strengthen international supply chains from both ends.”
Whether it’s containers full of machinery, chemicals, or industrial goods, Leonard and his team at Maasvlakte make sure the logistics engine never slows down. “At the end of the day,” he says, “it’s all about one thing: ensuring the customer doesn’t face delays. That’s what drives us.”